SYS / OPERATIONAL PROCESS / 3-PHASE 2 FEEDBACK ROUNDS
EST. 2019 — : — : —
[ DOC.003.B / PROCESS ]
Home/Web Design/Process

Three phases.
Clear deliverables.
No surprises.

From kickoff to launch in measured phases, with defined deliverables, two approval checkpoints, and acceptance criteria at every step. Most projects ship 2–6 weeks from kickoff.

SECTION03 · PROCESS PHASES3 TYPICAL● 2–6 WEEKS ROUNDS2 FEEDBACK
01 PHASE / DISCOVERY 3–5 days

Define the problem before solving it.

We start by understanding what you're trying to achieve, who you're trying to reach, and what success looks like. We gather brand assets, competitive context, and content requirements, then map out the sitemap, page list, and feature scope so the proposal you receive is grounded in your real situation — not an off-the-shelf assumption.

DELIVERABLE
Discovery brief and project plan, with a fixed price and timeline.
02 PHASE / DESIGN & BUILD 2–4 weeks

Wireframes → design → working site.

Low-fidelity wireframes establish content structure first; high-fidelity visual designs follow with a component library you can reuse. Then we build the front-end — performance-first code, accessibility standards, mobile-responsive layouts. You get review checkpoints at design and at staging, with two rounds of feedback baked into the timeline.

DELIVERABLE
Design mockups, a staging URL, and two scheduled feedback rounds.
03 PHASE / LAUNCH & SUPPORT 3–5 days + ongoing

Launch, monitor, and keep going.

Comprehensive cross-device testing, SEO setup (titles, meta, structured data), analytics configuration, security headers, and SSL provisioning. We deploy to production with monitoring and backups, then watch the site closely for the first 30 days while it stabilizes. After that, your hosting plan keeps everything running and supported.

DELIVERABLE
Production launch, support documentation, and a 30-day stabilization window.
§02What every project ships with

Every site we ship — regardless of tier — comes with this baseline.

Core Web Vitals targets — LCP < 2.5s, FID < 100ms, CLS < 0.1
Accessible markup — semantic headings, labels, focus states, color contrast
SEO-ready — titles, meta, Open Graph, Twitter cards, sitemap, robots.txt
Analytics setup — page views and key events, with privacy banner if required
HTTPS & security headers — automatic SSL, automated backups, rollbacks available
Operational docs — quick-start edit guide and site map for your team
§03How we work together
COMMUNICATION

Communication & ownership

  • Weekly 30-minute checkpoint calls with written notes
  • Async progress updates 2–3 times per week during build
  • One client decision-maker to streamline feedback
REVISIONS

Acceptance criteria & revisions

  • Two feedback rounds (one at design, one at staging)
  • Completion criteria: full page list, no critical accessibility issues, CWV within targets
  • Changes beyond agreed scope via documented change request
HOSTING & SUPPORT

Hosting & support

  • Managed hosting with automatic HTTPS, content delivery, and automated backups
  • Uptime monitoring with real-time alerts
  • Standard response 1–2 business days; higher-priority items within 4 business hours (M–F 9–6 ET)
CONTENT

What you'll provide

  • Brand assets — logo, color, typography, photography (if available)
  • Product or service info, and initial copy direction
  • We assist with copy editing and structure as part of the build
§04Pricing & add-ons

Fixed-price tiers with clear inclusions. Optional add-ons available: copywriting, illustrations, booking systems, simple e-commerce. View detailed pricing →

§05Get started
/ Ready to start

Want a scoped proposal?

Tell us about your project. You'll get a timeline, fixed price, and performance targets — usually within one business day.

Discovery first Two feedback rounds Fixed price
Request a proposal → See pricing →
RESPONSE 1 business day
BILLING Fixed price
OWNERSHIP You keep your site